Tel-Aviv based menswear brand since 1989.
Doron Ashkenazi, founder and creative behind the brand, born and raised in Israel. Started his career studying pattern making and design in the Academia di Belle Arti Di Firenze.
Doron believes in progressive, yet timeless design, with bold colors and classic tailoring techniques. Upon arriving back in Israel Doron felt he had to bring back some of his studies with him, he and his wife then introduced the brand's flagship store in Shenkin St. in center Tel-Aviv. later on the couple moved to the legendary location of the new located store in Dizengoff street, then the epicenter of shopping and cafes of the city.
The collections are defined by Doron Ashkenazi’s signature urban tailoring design and high attention to detail. The items capture the eclectic aesthetics of Tel Aviv urban space and the Mediterranean area.